The definition of sweat equity is a non-monetary investment that business owners contribute to a business venture. Of sweat equity is usually given in the form of physical activity in layman’s terms sweat equity for you as an entrepreneur are the tasks you start and complete in order to develop grow and scale your business.

 So how does this relate to you?

 In many ways it’s crazy to think how any entrepreneur does it but in order to be a success; unless you are a trust fund baby you’ve been saving your pocket money since you were 10, sweat equity is and always will be the only logical way to make money in your business, online adventure and/or side hustle. Think of it this way, you have a great product or service but you have no capital and very little business history, to warrant anyone offering you a loan. You know from calculations that it will take 10 sales per month to cover any expenses and to break even you also calculated that it will likely take 15 to 20 cells per month to make a livable profit.

You then set out to reach your first goal, 10 sales do that is pure sweat equity. There’s no marketing budget, no sells budget, no pr budget. So what do You do? You have already invested a fair amount of sweat equity by putting in the time and effort to start the business and complete the creation of the product or service you are offering now you have to market it and that part takes constant sweat equity and very little monetary return for the first six months to a year.