Over the course of trying to figure out what/who and why I was creating a blog, I tossed around several names, most of which meant nothing to me; but in an attempt to attract and impress my potential audience I was prepared to settle for any name that would draw the crowd. In many cases, new bloggers will do exactly the same thing in attempt for instant gratification and success, we all tend to forget that we have a target audience (we just don’t know what it is yet) and our blog should reflect that audience; once we figure out who they are.
Sound simple enough?
Of course not, if it did you wouldn’t be here.
So let me break it down further!
I was lucky, I already knew who I wanted to target. My blogging journey started with a hair blog for African/Caribbean women and children across the UK. I wrote about my hair growth and changes, I wrote about hair-care in the UK climate, homemade products and oils to moisturise hair, products to avoid, reviews and hairstyles, among other things. Sounds good huh, i mean in a 38 billion pound industry, it was only fair that my love of hair and sharing, would benefit from at least 3% of that market, correct? Wrong!
There was a Problem: i didn’t know who my target audience was, what did they do, what was there family life and social life and did they make enough money to purchase the items I was suggesting? Furthermore, i didn’t know how to get to them once I found them!